Issue link: http://alpine.uberflip.com/i/392065
G O O D CO N N E C T I O N S | FA L L 2 0 1 4 6 T he Alpine name change is part of a comprehensive business rebranding initiative inaugurated after extensive industry research. The research found that Alpine is known for several key strengths: • Engineering excellence • Productivity-enhancing software and equipment solutions • Industry-leading service and partnership "Reintroducing the Alpine name demonstrates our industry commitment by emphasizing a single, unified brand with a clear message," said Lisa Carter, Alpine's director of new product development and marketing. "Our new Building Partnerships tagline highlights our longstanding commitment to partnering closely with our customers to help them build their businesses." A new logo capturing the brand's proud heritage and reflecting Alpine's position as a leading-edge technology company has also been introduced. The Alpine business name and logo are being incorporated prominently in materials. A new website (www.alpineitw.com) is also being launched. Customers will have the opportunity to learn more by visiting Alpine in booth #501 at the Building Component Manufacturers Conference (BCMC), October 7-10 in Charlotte, North Carolina. Alpine is a division of Fortune 200 global diversified manufacturer Illinois Tool Works, Inc. (ITW ) and part of its North American Construction group. The division was formed in 2007 and shaped by the acquisition of four companies: Truswal (2004), Alpine (2006), AmeriCAD (2007) and hsbCAD (2008). BRANDING UPDATE Celebrating Alpine Taking a page from its history to construct a bold new future, ITW Building Components Group formally changed its name to Alpine in late August. The Alpine brand will also serve as the company's primary brand. " Reintroducing the Alpine name demonstrates our industry commitment by emphasizing a single, unified brand with a clear message." Lisa Carter, Director of New Product Development and Marketing, Alpine