NEWS RELEASE
For additional information, contact:
John Mandel
(224) 358-9449
jmandel@itwbcg.com
ITW BUILDING COMPONENTS RELAUNCHES THE ALPINE BRAND
VERNON HILLS, Ill., August 29, 2014 – Taking a page from its history to construct a bold new
future, ITW Building Components Group, an Illinois Tool Works Inc. (NYSE: ITW) company,
announced today that it has completed a comprehensive business rebranding initiative and
changed its business name to Alpine.
"We are very excited to reintroduce the Alpine name, which has a long and proud heritage in the
component manufacturing industry," said Kevin Viravec, Alpine vice president and general
manager. "Focusing on the Alpine name and brand gives our business enhanced clarity, focus
and momentum. We are confident that our customers and industry associates will share our
enthusiasm and quickly embrace this change."
The rebranding process included extensive industry research, which found that Alpine is known
for its engineering excellence, productivity-enhancing software and equipment solutions, and
strengths in service and partnership.
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