News Release 8-29-14

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RELAUNCHING THE ALPINE BRAND / PAGE 2 "Reintroducing the Alpine name demonstrates our industry commitment by emphasizing a single, unified brand with a clear message," said Lisa Carter, Alpine's director of new product development and marketing. "We have also adopted a new tagline, "Building Partnerships," which highlights our longstanding commitment to partnering closely with our customers to help them build their businesses." In conjunction with the business rebranding, Alpine has created a new logo capturing the brand's proud heritage that reflects its position as a leading-edge technology company. Alpine has recently hosted employee meetings and begun incorporating the new business name and logo in its materials. In addition, a new website ( is being launched shortly. The official announcement will be made and celebrated at the Building Component Manufacturers Conference (BCMC), October 7-10 in Charlotte, North Carolina. Alpine is a division of ITW and part of the company's North American Construction group. The division was formed in 2007 and shaped by the acquisition of four companies: Truswal (2004), Alpine (2006), AmeriCAD (2007) and hsbCAD (2008). Recognized for its engineering excellence, productivity-enhancing software and equipment solutions, and the industry's best service, Alpine is a leading provider of building component software, metal connector products and equipment to component manufacturers. Since 1966, the company has partnered closely with customers to enhance their business and productivity. Alpine is also a leader in delivering software solutions that increase homebuilder productivity and profitability. The company is a division of Illinois Tool Works Inc., a Fortune 200 global diversified manufacturer with $14.1 billion in revenue in 2013. # # #

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